The idea of growing through partners makes sense.
But when vendors start looking under the hood, three issues quickly surface: risk, control, and complexity.

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It feels risky - because vendors are expected to invest heavily in people, tools, and processes without a guaranteed return.

It feels out of control - because partner-led sales means less visibility into the pipeline, less ownership of the customer relationship, and more variables outside your team’s hands.

And it feels complex - because every partner has different needs, systems, expectations, and behaviours.

 

Building a program that works for all of them, and aligns internally across sales, marketing, and ops - is no small feat.

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That’s why even good vendors pull back from the channel before they ever see results.

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At Merivio, we simplify the entire motion.
We take on the complexity, give you the control, and de-risk the build, so the channel works like an extension of your team, not a separate universe.