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The Channel Takes Time -
And You Might Not Have It
One of the biggest blind spots in channel sales is time-to-revenue.
Most vendors underestimate how long it really takes to go from zero to ROI. The critical building blocks take time - and when leadership is under pressure to hit short-term targets, that lag becomes a major liability.
Most vendors know the channel can drive scalable growth, but not everyone can afford to wait 9 to 12 months to see it. That’s the typical ROI horizon for traditional partner programs.
You invest in hiring, building a program, recruiting partners, training them, waiting for deals to mature - all before the first dollar lands. For companies under pressure to hit aggressive revenue goals, that kind of delay isn’t just inconvenient, it’s a dealbreaker.
That’s why so many channel motions get abandoned too early.
You don’t see traction soon enough, leadership loses patience, and momentum collapses before the model has a chance to work.
Merivio was built to close that gap.
We fast-track partner engagement with a ready-built network, clear sales activation, and a co-selling model that starts generating pipeline from month one.
You still get long-term scale. But you don’t have to wait a year to see if it’s working