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For many vendors, the idea of building a channel strategy sounds like the next logical step. But the moment they run the numbers, momentum stalls.
Hiring a single channel leader can cost upwards of $250,000 when you factor in salary, commission, tools, and overhead. Add to that the investment in partner platforms, marketing assets, onboarding programs, and team training, and it’s easy to see why early-stage vendors hesitate.
We hear it all the time:
“We know the channel can scale our revenue - but we’re not ready to take on the cost.”
And they’re right to be cautious. Because for every successful channel motion, there are plenty that burned time, budget, and internal credibility trying to figure it out alone.
That’s where Merivio comes in.
How Merivio helps you win in the channel:
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